How can urban design contribute to healthier, more connected communities? The Healthy Placemaking project in Hart van Zuid, Rotterdam, aims to strengthen the bond between residents and their neighborhoods following urban restructuring. This initiative explores how placemaking interventions can enhance physical, mental, social, and environmental well-being.
A Collaborative Approach
Together with partners such as Rotterdam Ahoy, Sportbedrijf Rotterdam, Theater Zuidplein, Shopping Center Zuidplein, Hogeschool Inholland, Hogeschool Zeeland, and Hotelschool The Hague, the project focuses on social interventions tailored to local needs. These include movement, connection, and knowledge-sharing activities. Multiple students from these institutions are actively involved, contributing research and hands-on support.
Key Interventions
Mi Lobi Zuid
Mi Lobi Zuid (“I love Zuid” in Surinamese) transformed the former ABN AMRO building into a community mural, involving 377 residents, students, and passersby. Led by artist Naomi King, this initiative created a stronger sense of belonging through co-creation and personal engagement.
The Hopscotch & Host Your Neighborhood (In Development)
Building on these insights, The Hopscotch and Host Your Neighborhood are currently in development as part of the World Leisure Congress, taking place in Breda at the end of August. The Hopscotch, located near Carnisse Poort, integrates words representing the neighborhood to encourage physical activity and spark conversations about local identity. Host Your Neighborhood will connect residents and visitors through guided tours during major events, strengthening social ties and local pride.
Towards Lasting Impact
Beyond temporary interventions, the project seeks to create sustainable community-led initiatives. By shifting ownership to local residents and businesses, Healthy Placemaking ensures that urban spaces remain inclusive, welcoming, and beneficial to those who call them home.